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> I repeat: We don't want your "electric car", we want your car, electric. I don't quite agree. Yes, we don't want some weird experimental electric car. And ju

by audunw 7y ago

> I repeat: We don't want your "electric car", we want your car, electric. I don't quite agree. Yes, we don't want some weird experimental electric car. And just converting a normal ICE car to electric has been a good strategy for some car companies. I have the Kia Soul EV myself, and they managed to sell it here at a very good price, and it's a very nice car. Niro and Kona are also good examples. At the same time, Nissan Leaf has done very well as an electric-only car, and Tesla as well obviously, in their niche. But it's obvious that for the next generation of cars, you're not going to compete unless you make a car electric from the ground up. So we don't want just a normal car with the engines swapped out. We don't want some weird experiment either. Just something that's mostly normal, but uses the advantages of electric drivetrains to do things you can't do with ICE cars: you can have a frunk like Tesla, or you can have almost no bonnet on the car at all like Leaf or VW ID.3, you can get better interior space, you can have one-pedal driving, etc. We probably want something more aerodynamic, to improve range, even if it makes the car look a bit weird or not as masculine as some would like. I think the VW ID range is basically the perfect strategy right now.

rsync 7y ago
"But it's obvious that for the next generation of cars, you're not going to compete unless you make a car electric from the ground up." I agree with you that there are deep, architectural improvements (skateboard design, multi-motor AWD, etc.) that come along with a clean-sheet design. Certainly I, as a consumer, want all of those things. I am speaking purely on a surface level - I want a BMW 7 Series (or a Range Rover or an A8 or whatever) that has the technology of an electric car underneath. I don't want some cutesy (or space-agey) i-mobile or e-car. I don't want a distinctive, different interior. I don't want weird space-age lights and colors.

by audunw 7y ago

rsync 7y ago

"But it's obvious that for the next generation of cars, you're not going to compete unless you make a car electric from the ground up." I agree with you that there are deep, architectural improvements (skateboard design, multi-motor AWD, etc.) that come along with a clean-sheet design. Certainly I, as a consumer, want all of those things. I am speaking purely on a surface level - I want a BMW 7 Series (or a Range Rover or an A8 or whatever) that has the technology of an electric car underneath. I don't want some cutesy (or space-agey) i-mobile or e-car. I don't want a distinctive, different interior. I don't want weird space-age lights and colors.