I’m guessing guarding the quarterly vs committing to a very expensive long term strategy. Only makes sense for individual execs and shareholders short term. I

I’m guessing guarding the quarterly vs committing to a very expensive long term strategy. Only makes sense for individual execs and shareholders short term. I remember Tesla being heckled for how difficult it is to build cars. Only Tesla didn’t build grandpa’s cars, they did what BMW should have done - create something new, something that will always be an expensive venture. Also, the diesel cheating probably ties in a bit here? Unsure about BMW specifically, but in general that’s what it looks like to me. Cheap and simple. No one knows about it and it will keep the diesel sales reasonable for quite a while. All about the short term.