I saw an ad for an electric BMW on Reddit today. The very first sentence was "forget other electric vehicles." This tells me that someone writing copy for a liv

I saw an ad for an electric BMW on Reddit today. The very first sentence was "forget other electric vehicles." This tells me that someone writing copy for a living was employed as a measure to somehow increase interest and sales. The only thing they could do was reference other companies that make EV's (I'm not even going to say the name of the one that everyone will automatically think of when instructed to "forget other EVs").