CFRP was interesting technology. I don’t know enough about how new it was, but building it out as an industrial process at that scale was potentially quite usef

CFRP was interesting technology. I don’t know enough about how new it was, but building it out as an industrial process at that scale was potentially quite useful. At the time (2013) there was what? The volt, the Model S. That’s pretty much it remotely in the same class of essentially purpose built EV or partial EVs. The Model 3 was 4 years away. Of those the i3 makes a ton of sense. It was a legit good start for a electrification strategy. If BMW has kept investing in this, could they have gotten a model that was basically as good as a model 3? Maybe maybe not, but it would have been interesting to see. Would it have been better than an iPace? Most likely, the weight advantage might have added maybe a few tens of miles at least. The point of the article is that BMW had a good start, did nothing, is now behind. And is now compounding the error by doubling down on doing nothing.