BMW's EV strategy makes perfect sense from a short-term perspective. Re-tooling factory lines for EV powertrains is expensive and time consuming. Coming up wi

BMW's EV strategy makes perfect sense from a short-term perspective. Re-tooling factory lines for EV powertrains is expensive and time consuming. Coming up with a post-sales revenue model that doesn't rely on fixing/replacing ICE powertrain parts is hard. Scaling battery pack and related components production to meet potential demand for something like an electric 3-series is hard and expensive. Meanwhile, gas prices haven't shot through the roof and the overall auto market is shrinking, which is putting a lot of pressure on OEM margins. Is it a foolish long-term strategy? Yes. Does it make sense if your goal is to maximize profits over the next three years? Absolutely.