I agree with you and the GP. The execution, the thing, the multibillion dollar industry, are excellent, and the world would be worse for their nonexistence. T

I agree with you and the GP. The execution, the thing, the multibillion dollar industry, are excellent, and the world would be worse for their nonexistence. The naming, on the other hand, is indeed a disaster. I too can't take it seriously, although I can't quite put my finger on why as well as the GP can. To me it just sounds like the "lite" version of something, but to the extreme where it might as well be the toy version. Yet another case of buzzword intolerance, it would seem.