>>would it be wrong to assume that 99% of people visiting the site already know what it is? Every industry is different, of course, but I think pitching a prod

>>would it be wrong to assume that 99% of people visiting the site already know what it is? Every industry is different, of course, but I think pitching a product/service (however briefly) is always a good thing. Give people an intriguing reason to sign up and see what else is on offer.