4 ms·
But why is it a separate website in the first place?
by vpzom 7y ago
But why is it a separate website in the first place?
- toddmorey 7y agoI’ve never, ever understood this
- ghaff 7y agoIt's not even like they want to offer the option but hope people won't use it. (I think.) After all, they remind you pretty frequently to use it if you've chosen someone to donate to.
- SkyMarshal 7y agoYeah, only thing I can think of is they need users to manually opt in to making those donations, and forcing users to remember and use an odd URL is their chosen way of doing that. It's weird, but for a good cause, so whatever I suppose.
- rebuilder 7y agoThe user doesn't get the feeling of having done a good thing if they don't actively choose to use Smile instead of shopping on Amazon as usual.
- dgarrett 7y agoAmazon doesn’t like when customers use Google to search for a product, then click on the Amazon link and buy it. Amazon doesn’t get the search and behavioral data from that. By forcing the customer to go to a special site, the customer has to now search and browse directly on Amazon for their items. Answer: more user data
- catalogia 7y agoAmazon should fix their search engine, but Jeff Bezos has been tone-deaf to the issue for years. I think it was 6 or so years back when I was at an all-hands that Bezos was confronted by an employee about the poor quality of search on amazon.com and Bezos shrugged the matter off, said that Top Minds™ had created it and that he thought they did a great job.
- sjg007 7y agoBoth Facebook and Amazon have terrible search engines.
- gruez 7y agoThat explanation doesn't add up because you can add "smile." in front of any Amazon url and still get the donation.