I'd argue those "humanistic values" are only advertised to improve public opinion about Apple's brand... and ultimately make more money. If customers feel good

I'd argue those "humanistic values" are only advertised to improve public opinion about Apple's brand... and ultimately make more money. If customers feel good about supporting Apple, then they'll be more likely to purchase their products. Apple wouldn't be doing it if it cost them significantly, as we see with them compromising their supposed values under Chinese pressure.