Apple still buys companies all the time. Perhaps not always well-known app developers, but certainly a lot of them. (Shazam is one from recent memory, as was Si

Apple still buys companies all the time. Perhaps not always well-known app developers, but certainly a lot of them. (Shazam is one from recent memory, as was Siri.) https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Apple https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitio... Note that nearly all of these occurred after Steve Jobs’ return and continued apace after his death. https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Apple https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitio... This makes me believe that if Apple is building their own rather than buying, perhaps there’s not a whole lot of innovation that the app developer created that wasn’t trivially replaceable.