> wouldn't want to block everything that distracts or sends signals that have nothing to do with the intent of the user for visiting a site in the first place

> wouldn't want to block everything that distracts or sends signals that have nothing to do with the intent of the user for visiting a site in the first place is an anti-pattern. I block all ads and even obstrusive elements using custom styles or UBO cosmetic filters... This shows especially well in older generations who are not very used to the information overflood and competition for attention on the internet. Mixing legitimate content with ads is the craziest pattern on the internet by far; and in untrained users -- most of the older ones -- this causes confusion, frustration and finally exhaustion with the medium. We who are used to this are just the internet user version of Pavlov's dogs.