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I see lots of trailers for upcoming Apple TV+ shows that look vaguely interesting, but then I remind myself that it’s Apple and they’d never risk doing anything

I see lots of trailers for upcoming Apple TV+ shows that look vaguely interesting, but then I remind myself that it’s Apple and they’d never risk doing anything even remotely edgy, racy, subversive or controversial. Don’t want to risk offending someone and harming the brand and it’s squeaky-clean, inoffensive values!

jasonvorhe 7y ago
Why would they? Not everything has to be any of these things. Sometimes you can just produce decent entertainment and that's fine, as long as you don't claim to be breaking new ground.
- AdrianB1 7y ago
  If you don't dream of a world full of lobotomized people to enjoy completely bland and inoffensive "entertainment", you need these things. Ostrich tactics don't make good products.
Simon_says 7y ago
They shouldn’t even be in the content creation business. But shareholders demand their 10% growth every year. iTunes was great, but can you imagine Apple-made music?
- amadeuspagel 7y ago
  It's interesting that shareholders are now blamed for demanding growth, when typically they're blamed for demanding stock buybacks.
  - sudhirj 7y ago
    Isn’t it the same thing? Growth in share price, not necessarily in revenue or profit. https://youtu.be/ylLTMYt24lA https://youtu.be/ylLTMYt24lA
- layoutIfNeeded 7y ago
  U2 but with rounded corners!
  - dictum 7y ago
    So, U2 from All That You Can't Leave Behind onwards?
  - tachyonbeam 7y ago
    Hold me, thrill me, kiss me, cuddle meeeee https://www.youtube.com/watch?v=IDl1c0nR5SI https://www.youtube.com/watch?v=IDl1c0nR5SI
Razengan 7y ago
See is the only thing from their original shows that piques my interest, and it seems at least a little bit "edgy"?
inatreecrown2 7y ago
And this is why Apple TV+ will fail. Apple is trying to be Disney, but we all know why we like/don’t like Apple and why we like/don’t like Disney and there ain’t enough overlay to make them stand out.
sjwright 7y ago
That is the very definition of pre-judice.
geodel 7y ago
I feel Apple shows would aim to be kid version of Disney kids.
Despegar 7y ago
Most of the Apple TV+ shows announced so far have TV-MA ratings [1]. They're also making the follow-up miniseries to Band of Brothers and The Pacific which will undoubtedly be violent [2]. [1] https://tv.apple.com/ https://tv.apple.com/ [2] https://www.hollywoodreporter.com/live-feed/apple-launches-house-studio-band-brothers-pacific-follow-up-1246746 https://www.hollywoodreporter.com/live-feed/apple-launches-h...
- slededit 7y ago
  Sex and especially violence is common fare in entertainment now. The real "edginess" is in the landscape of ideas, and the range of acceptability has been increasingly narrowed over time.
noah-kun 7y ago
Wow. > [Cook] became the first CEO of a Fortune 500 company to come out as gay in 2014. This led to one Russian institution taking down a statue of Steve Jobs, I recall. It was only 5 years ago, but it was a first for someone with that career status.
Waterluvian 7y ago
Interesting how apple's branding is pretty "beige" when it comes to being generic and cheery and unoffensive to all.

jasonvorhe 7y ago

Why would they? Not everything has to be any of these things. Sometimes you can just produce decent entertainment and that's fine, as long as you don't claim to be breaking new ground.

AdrianB1 7y ago
If you don't dream of a world full of lobotomized people to enjoy completely bland and inoffensive "entertainment", you need these things. Ostrich tactics don't make good products.

Simon_says 7y ago

They shouldn’t even be in the content creation business. But shareholders demand their 10% growth every year. iTunes was great, but can you imagine Apple-made music?

amadeuspagel 7y ago
It's interesting that shareholders are now blamed for demanding growth, when typically they're blamed for demanding stock buybacks.
- sudhirj 7y ago
  Isn’t it the same thing? Growth in share price, not necessarily in revenue or profit. https://youtu.be/ylLTMYt24lA https://youtu.be/ylLTMYt24lA
layoutIfNeeded 7y ago
U2 but with rounded corners!
- dictum 7y ago
  So, U2 from All That You Can't Leave Behind onwards?
- tachyonbeam 7y ago
  Hold me, thrill me, kiss me, cuddle meeeee https://www.youtube.com/watch?v=IDl1c0nR5SI https://www.youtube.com/watch?v=IDl1c0nR5SI

Razengan 7y ago

See is the only thing from their original shows that piques my interest, and it seems at least a little bit "edgy"?

inatreecrown2 7y ago

And this is why Apple TV+ will fail. Apple is trying to be Disney, but we all know why we like/don’t like Apple and why we like/don’t like Disney and there ain’t enough overlay to make them stand out.

sjwright 7y ago

That is the very definition of pre-judice.

geodel 7y ago

I feel Apple shows would aim to be kid version of Disney kids.

Despegar 7y ago

Most of the Apple TV+ shows announced so far have TV-MA ratings [1]. They're also making the follow-up miniseries to Band of Brothers and The Pacific which will undoubtedly be violent [2]. [1] https://tv.apple.com/ https://tv.apple.com/ [2] https://www.hollywoodreporter.com/live-feed/apple-launches-house-studio-band-brothers-pacific-follow-up-1246746 https://www.hollywoodreporter.com/live-feed/apple-launches-h...

slededit 7y ago
Sex and especially violence is common fare in entertainment now. The real "edginess" is in the landscape of ideas, and the range of acceptability has been increasingly narrowed over time.

noah-kun 7y ago

Wow. > [Cook] became the first CEO of a Fortune 500 company to come out as gay in 2014. This led to one Russian institution taking down a statue of Steve Jobs, I recall. It was only 5 years ago, but it was a first for someone with that career status.

Waterluvian 7y ago

Interesting how apple's branding is pretty "beige" when it comes to being generic and cheery and unoffensive to all.