Scams and circumventing capital controls are two uses cases. People want to use ICOs like they use Kickstarter: to fund a consumptive purchase. Digital assets

Scams and circumventing capital controls are two uses cases. People want to use ICOs like they use Kickstarter: to fund a consumptive purchase. Digital assets have the capability of being consumptive. There isnt an obvious way to tell them apart, especially when there is a limited supply and exchange of money. People want there to be an easy way to distinguish business models and assets. So thats where experimenting with different legal theories helps.