I think he's trying to say that the iPhone is a portrait device by default and has not been rotated to take the picture, but that's what makes the title and att

I think he's trying to say that the iPhone is a portrait device by default and has not been rotated to take the picture, but that's what makes the title and attitude baffling -- it's not broken exif data so much as a disagreement about what is considered the reference point; the blog author thinks the iPhone is portrait, because it's portrait, and Apple sets the reference point to be landscape, because most cameras are landscape. Big whoop? This might matter for displays that try to compensate for the orientation data, but I'm pretty sure that's an incorrect practice.