A few things: * Prices are competitive (maybe not best of the best, but you don't really get ripped off) * One stop shop * Lots reviews (yes they're dubious,

A few things: * Prices are competitive (maybe not best of the best, but you don't really get ripped off) * One stop shop * Lots reviews (yes they're dubious, but I still find them useful, and some sites only have reviews of a few products) * Fast shipping * Great return policy