SQL is not that hard. And the very slight amount of analytical rigor needed to atomize data, normalize data, and think about relationships between data, makes y

SQL is not that hard. And the very slight amount of analytical rigor needed to atomize data, normalize data, and think about relationships between data, makes you smarter, gives you many more options for slicing & dicing the data, and if you have a a proper RDMS, it runs faster'n shit. Parsing/serializing/deserializing JSON blobs, not so much.