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I think a lot of SaaS companies end up failing fast when they focus on the enterprise. The sales cycle is longer, and having a massive client can end up putting
by wayoutthere 7y ago
I think a lot of SaaS companies end up failing fast when they focus on the enterprise. The sales cycle is longer, and having a massive client can end up putting their individual needs over features that would make the product more attractive to the market as a whole.
SaaS makes the most money when users can self-service in large numbers at relatively low transaction costs, which typically means SMB should be your first market. The enterprise channel is where you go only once you have a mature product and a healthy revenue base to do the enterprise payola scheme with consulting companies.
- scarface74 7y agoWhen you go over after whales, they can fund your business without having to go after VC funding and you can milk them to go after smaller clients.