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I'm assuming the goal of this billboard was to attract attention to DuckDuckGo, not to live up to the marketing "cliche traps" you mention. By attacking Google
by onwardly 16y ago
I'm assuming the goal of this billboard was to attract attention to DuckDuckGo, not to live up to the marketing "cliche traps" you mention. By attacking Google on Google's turf, not only will he put himself in front of a lot of influencers, but also was able to make the billboard itself a news item.
If the billboard had said "Find what you need faster" (a benefit of special search syntax), it wouldn't be a story. But this billboard is a story.
P.S. Kind of reminds me of when the local KFC put an ad on the billboard that towered over the local Boston Market. It said: "They don't know beans about chicken in Boston." (This was in SC, btw.)