> "Software companies can be breathtakingly clueless when there's a layer of indirection between them and their users." Any product where the users or consumer

> "Software companies can be breathtakingly clueless when there's a layer of indirection between them and their users." Any product where the users or consumers of the service are not the target market is horrible and becomes misguided on pricing and functionality. Enterprise software is surely caught up in this mess of usability not tuned to their actual customers that have to use it. There is some abstracted target customer above the actual users that clouds the usefulness and utility of the product. You might say in the US that we have enterprise healthcare, the target market should be consumers and doctors, but the insurance companies target customer is employers and their own bottom line.