> a huge part of why they have lost so much market share is not only because they had a difficult and obtuse to use product, it is also because they were extrem

> a huge part of why they have lost so much market share is not only because they had a difficult and obtuse to use product, it is also because they were extremely aggressive in buying out any competition and EOLing their products and forcing schools against their will onto Blackboard. Sounds familiar — that’s essential what Chegg did to all online reference management tools. They bough out RefME, CiteThisForMe, EasyBib, Citation Machine, BibMe, and probably some more that I don’t know off the top of my head. They then remove functionality from all the sites and shoved them full of ads for their other services. Citationsy (https://citationsy.com https://citationsy.com) is still independent of course :-)