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I'm surprised he's only paying $7000 to put up a massive billboard next to a major consumer route for a month. I'm sure billboard advertising doesn't have grea

• Matt_Cutts 16y ago
  Consumer Watchdog paid to put their message up on a Jumbotron in Times Square: http://blogs.forbes.com/oliverchiang/2010/09/02/consumer-watchdog-times-square-animation-on-googles-privacy-abuses-may-get-a-sequel/ http://blogs.forbes.com/oliverchiang/2010/09/02/consumer-wat... That article says they paid $25000 for their cartoon that tried to make Eric Schmidt look creepy: http://www.youtube.com/watch?v=Ouof1OzhL8k http://www.youtube.com/watch?v=Ouof1OzhL8k
  • rsingel 16y ago
    And as you know, I made it clear that I thought Consumer Watchdog went way over the line and made unfair claims. I don't see this with DDG and its campaign. http://www.wired.com/epicenter/2010/09/in-defense-of-google/ http://www.wired.com/epicenter/2010/09/in-defense-of-google/
    • yuhong 16y ago
      Yea, I remember reading that it was likely paid by Microsoft.
• JacobAldridge 16y ago
  I think the return on investment probably needs to (and intends to) include the public relations events (like the Wired article) created, as well as direct conversion rates. It's entirely possible DDG / Gabriel will have more new users from that article than from a month of the billboard, but of course the article wouldn't have been written if he hadn't done something novel like old-school advertising a new-school product.