>one response in the readers mind might be "If all the ones I heard of do X, maybe it isn't bad" Somehow I doubt a reader can frame what donttrack.us says in a

>one response in the readers mind might be "If all the ones I heard of do X, maybe it isn't bad" Somehow I doubt a reader can frame what donttrack.us says in a good light if you also include Bing and Yahoo. It talks about shady employees, getting hacked, people finding out you have herpes, etc. >If the market is more even, mentioning others might be OK >it would be OK for them to name the Toyota RAV4 and Subaru Forester in their ads, because all three companies are well known to most readers Google, Bing, and Yahoo are known by basically everyone, so I think there is some inconsistency with your argument. That, or you're conflating market-share and mind-share.