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This is very true but also very well understood. Marc Benioff is selling to C-level execs who will probably never use the Salesforce software themselves. Same r
by dkrich 7y ago
This is very true but also very well understood. Marc Benioff is selling to C-level execs who will probably never use the Salesforce software themselves. Same reason why Phil Mickleson is the spokesman for Workday. The people making multimillion dollar purchase decisions are playing golf and watching CNBC not sitting in a cubicle wondering why the software sucks.
This is the exact reason why I'm skeptical about Slack's future and why I think the stock is going to be troubled for a while. It's a rare enterprise software product that's beloved by the people who use it and to my knowledge doesn't do the same kind of lengthy multi-month/year "take clients out for steak" sales cycle. It seems to rely heavily on upward pressure from employees to gain traction. I'm not convinced that that strategy is going to be super effective, especially competing with Microsoft who already has massive enterprise sales teams with well-developed relationships with the types of people who make purchasing decisions.
Ben Thompson wrote a great piece a few months ago on why GCP is facing similar difficulties gaining traction in the enterprise.