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Unfortunately, normal people don't know how to turn them off or use the https version. Google could do a lot of things to make this easier. The best would be t

Unfortunately, normal people don't know how to turn them off or use the https version. Google could do a lot of things to make this easier. The best would be to just prevent ad networks from collecting this personal information altogether. The only reason I've heard against doing so is that webmasters need search terms for SEO, but they can get them via Webmaster tools. Failing that, they could make a setting in the http version that turns off the headers. They could also make a setting that defaults to https. And they could make https easier to get to. Currently you can't even do https://google.com/ https://google.com/ (you have to type in www.)

magicalist 16y ago
> Google could do a lot of things to make this easier. And so could Microsoft, Mozilla, Apple, and Opera. As others have mentioned, this is a good marketing move, but it's not clear to me that you actually care that much about this issue.
- iamelgringo 16y ago
  Having spoken to Gabriel offline, because I was building my own search engine, he cares quite a bit about this issue. A ton of us in tech clain to care about privacy, but very few of us put their balls (and actions) where their beliefs are. DuckDuckGo's privacy policy has been in place for quite some time. And, it's only been recently that he's advertised it.