As an Amazon seller I have a growing belief that Amazon size and support approach via AI will be their compromise. AI can't offer good customer support, and wo

As an Amazon seller I have a growing belief that Amazon size and support approach via AI will be their compromise. AI can't offer good customer support, and won't offer good customer support for the foreseeable future (at least in my eyes). As an Amazon customer (in the EU), it still lacks a lot of choice, but prices are good for some items. Yet anything that would require a bit of customer support I wouldn't buy it on Amazon. And by customer support I don't mean: "give me a refund". A refund is the last thing I want when I buy a product - it means what I got didn't help me at all. It wasted my time, and I still have a problem. With this said, ecommerce wise, I think Amazon is a giant with a lot of flaws bound to their size, that can be tackled by other players.