The other option is for Comcast to provide the service as advertised, at the current price, yielding a reduction in profit. No business wants to do that obviou

The other option is for Comcast to provide the service as advertised, at the current price, yielding a reduction in profit. No business wants to do that obviously, however since Comcast effectively has a monopoly in many markets, they can't (should be allowed to) abuse their market position.