They're taking a stand on things they have little to no control over. This way they can signal their virtue to us, but not actually have to take action. 100,000

They're taking a stand on things they have little to no control over. This way they can signal their virtue to us, but not actually have to take action. 100,000 electric vans is easy for Amazon, they can just throw money at the problem. As far as regulations are concerned at this point any regulations, like stronger penalties for counterfeiters, only help to entrench Amazon's positions. Amazon can definitely afford more regulations, however, this makes it much harder for smaller businesses to grow. This is very much like how Facebook is giving lip service to privacy these days. Facebook already has all the data, so by pressuring the government into making privacy laws they are further entrenching their positions by making it harder for new entrants into the market.