Seeing the explosion in e-bike popularity, maybe they should have focused on those instead. In addition to being a smaller, cheaper product with higher margins,

Seeing the explosion in e-bike popularity, maybe they should have focused on those instead. In addition to being a smaller, cheaper product with higher margins, you have a much larger market to sell to (not many countries have roads like the USA, or the electricity generation, and something like only the top 30 countries have people that can even afford to buy a car).