I'd guess that the economic value on the table in industrial controls is just not that high. It's a mature, stable, slow-moving market. The growth parts have to

I'd guess that the economic value on the table in industrial controls is just not that high. It's a mature, stable, slow-moving market. The growth parts have to do with "IoT" and "Cloud," not so much the embedded side. Gaming has similar-ish needs but is famously oversupplied. Quant finance pays really well, though.