> I'm surprised at this - seems bizarre that it's a 'great product' but isn't commercially viable in any way? As an aside, I really can't understand why people

> I'm surprised at this - seems bizarre that it's a 'great product' but isn't commercially viable in any way? As an aside, I really can't understand why people are so enthusiastic about Dyson products You already gave the answer: Dyson products are pricey for what they offer, so Dyson has a healthy profit margin (20%+), which isn't possible at this time with EV due to very strong competition that's not keen on being profitable, but makes very good cars and has a significant lead in advanced car software too.