The OP and billions of other meat eaters may be assholes, but I think it's a salient point that any solution will have to cater to these assholes to be effectiv

The OP and billions of other meat eaters may be assholes, but I think it's a salient point that any solution will have to cater to these assholes to be effective. Just calling them assholes probably wont influence them to change their ways.