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Quite saddened to see this - I was hoping that Dyson might bring some interesting competition to the market. If they really did have something unique to bring i
by mattlondon 7y ago
Quite saddened to see this - I was hoping that Dyson might bring some interesting competition to the market. If they really did have something unique to bring in terms of motors and battery tech, I hope that gets licensed out/sold to the rest of the market.
More competition in the EV market is good - it is pleasing to see slightly more "normally priced" EVs coming to the market now rather than selling them as a premium luxury product. Perhaps Dyson was aiming for that premium pricing point (kinda how they do with their appliances), but have changed their mind now that you can get a ~150 mile range (163 WLTP) EV for £22,000 now (e.g. https://mg.co.uk/mg-zs-electric/ https://mg.co.uk/mg-zs-electric/). Would people be prepared to pay mega-prices for what people would inevitably call a glorified vacuum cleaner?