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I'm pretty surprised to find that Dyson even had an electric car project. The business similarity between vacuums and vehicles seems pretty low to me. Is it jus

• Aspos 7y ago
  Toyota and Honda are, perhaps, notable exceptions to this.
• _delirium 7y ago
  From their pre-cancellation PR, that seems to have been exactly the bet, that their existing expertise in electric motors and batteries would carry over as a competitive advantage.
  • asdfman123 7y ago
    I mean, that feels like saying because I can cook dinner for myself I should create a food distribution company.
• danans 7y ago
  In Dyson's case they also have a fair amount of consumer focused industrial design and marketing chops and brand recognition. But yes, batteries and motors get you a long way toward producing an electric car. At first approximation, EVs are batteries, motors, and motor speed control systems, essentially huge equivalents of electric RC cars that many played with as children. I suspect that VW's big push into mass market electric vehicles (the ID3) probably made them reconsider, especially given VW's production scale in the mass market segment. Consider the heroics Tesla has had to undertake to ramp to the scale they are at. My guess is that they are the last "new" car maker who will make it through the finish line.
• travisporter 7y ago
  I think it’s more reasonable than Apple going into EVs. Unless they just work on the software and outsource the hardware.