This paragraph from near the end, is extremely interesting in today's context: "As McKenna sees it, the rift between Jobs and Sculley ultimately stems from the

This paragraph from near the end, is extremely interesting in today's context: "As McKenna sees it, the rift between Jobs and Sculley ultimately stems from the sudden, dramatic change in the marketplace in the last two years. No longer can a company simply hope to dazzle customers with gee-whiz gadgetry or innovations. Companies must go to the customers first, finding out what their needs are and what kinds of computers can solve their problems. "Apple designed and built computers like a consumer-products company," says McKenna. "But there's been a very rapid change. The (personal computer)market is more like the traditional computer marketplace." " given how everyone is discussing how Apple is becoming more like a consumer-products market, and less like a computer company, with iPads replacing Macs as the main part of their computer sales.