Thanks for the introduction to Spiral Dynamics; it's an interesting way of thinking about how people think about the world. Of course, in the hands of the sort

Thanks for the introduction to Spiral Dynamics; it's an interesting way of thinking about how people think about the world. Of course, in the hands of the sort of people who think rotational development programs are a boffo idea, it is perfectly suited for misuse. Spiral Dynamics isn't named in the following article, but I'm sure some cheapened version of it is being used out in the wild by mostly-well-meaning gurus and HR people: https://www.nytimes.com/2019/09/17/style/personality-tests-office.html https://www.nytimes.com/2019/09/17/style/personality-tests-o... Which further reminds me: In 2008-9, I told a fellow entrepreneur how I thought about designing Half.com's UX, namely as an exercise in creating a game, in that people don't like to plays games that they don't think are fair, or know they're doomed to never win. (I used a former love's domination in Monopoly, and our friends' hesitancy to play with her, as an example.) This comment led the entrepreneur into an obsession with "gamification," to the point that he took me to eat lunch with a leading gamification guru, IIRC at the Second Avenue Deli. Gamification, a precursor to everything written about by Nir Eyal in "Hooked," was the antithesis of what I cared about: not about making people want to play, but about making people feel like the cannot help but play.