If I start renting Porsches for $10/day I'm going to have massive demand. When I finally build out the rest of my infrastructure, get tired of burning cash, and

If I start renting Porsches for $10/day I'm going to have massive demand. When I finally build out the rest of my infrastructure, get tired of burning cash, and decide to start charging a price that reflects the true costs, the initial measure of demand is totally irrelevant.