> ”a "half-gallon" of ice cream is no longer actually a half-gallon. Many other food items have shrunk.” This is a common phenomenon in the UK, and there’s a n

> ”a "half-gallon" of ice cream is no longer actually a half-gallon. Many other food items have shrunk.” This is a common phenomenon in the UK, and there’s a name for it: Shrinkflation. It’s a way to raise prices by stealth by not actually changing the price, but by shrinking the product instead.