3 ms·
"Bright colors" and young adult models are the playbook that worked on cigarettes - they're just reusing proven tactics.
by juped 7y ago
"Bright colors" and young adult models are the playbook that worked on cigarettes - they're just reusing proven tactics.
- autoexec 7y agoI guess the issue is that they are the exact same proven tactics everyone uses no matter who they are marketing to. Bright colors attract attention and young healthy people sell products. Companies that have zero interest in marketing to children employee both regularly in ads/media.
- juped 7y agoTo be clear, I mean accusing tobacco companies of marketing to children because they have "bright colors" etc. is a proven strategy to extract big settlements from tobacco companies.