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This is the account deletion flow. Cancelling a WoW subscription* is a separate process, since you can have a Blizzard account without an active WoW subscriptio
by profmonocle 7y ago
This is the account deletion flow. Cancelling a WoW subscription* is a separate process, since you can have a Blizzard account without an active WoW subscription.
(* I'm not sure if they have any other games with automatic recurring payments, but if so I assume it works the same way.)
- ct0 7y agoYeah, canceling was rather easy. I was surprised how quickly I could stop the recurring payments.
- tgsovlerkhgsel 7y agoMake it easy, and you lose some revenue from customers who want out and could be kept in against their will by making it too painful. However, the customers are happy, and you gain their trust. This will make them much more willing to give you their CC# the next time they're thinking about re-subscribing. Make it hard, and you may keep a small fraction of these customers, but make all of them hate you, make them hesitant to re-subscribe, and make a significant fraction just go through alternative means (e.g. chargeback, cancelling cards, letting a prepaid credit card run dry) that end up costing more than that.
- plorkyeran 7y agoTaking a break from the game for a while is also just a super normal thing to do. It's a 15-year-old game and the people who have been continuously subscribed for that entire time are going to be an infinitesimally small portion. It's much more common to either just play for a few months when new content comes out, or play continuously for a few years, get burned out on it, then come back years later.