> 3) Does any developer really think their time is well-spent participating in investigatory market research, advocated in this presentation? The best develope

> 3) Does any developer really think their time is well-spent participating in investigatory market research, advocated in this presentation? The best developers I've worked with have proactively requested to be involved in user research and feedback sessions. They want to know the customer. They understand why they are building what they are building, and provide valuable feedback when they encounter issues during development that weren't accounted for during the design phase. They behave as partners rather than line workers. Anecdotally, these have been the developers that are most respected internally and promoted to leadership as well.