4 ms·
A parallel to this concept is that of "decontenting" a product. Nissan did this in the 1980s and 1990s to the Maxima to keep prices in line with the Camry and A
by jdkee 7y ago
A parallel to this concept is that of "decontenting" a product. Nissan did this in the 1980s and 1990s to the Maxima to keep prices in line with the Camry and Accord.
See https://en.wiktionary.org/wiki/decontent https://en.wiktionary.org/wiki/decontent
- dredmorbius 7y agoSpecific references on the Maxima and Nissan's practices?
- jdkee 7y agohttps://www.autonews.com/article/19960122/ANA/601220731/decontenting-when-there-s-no-costs-left-to-cut-japan-wrestles-with-what-to-take-out-of-cars-trucks https://www.autonews.com/article/19960122/ANA/601220731/deco...
- dredmorbius 7y agoThanks, though I'll note that's a 23 year old article.