Then the protesters could just switch to the next character, or even better: simply appropriate the Overwatch logo itself as a sign of their movement. Imagine t

Then the protesters could just switch to the next character, or even better: simply appropriate the Overwatch logo itself as a sign of their movement. Imagine trying to sell a brand in China that's completely associated as a symbol of the HK protests. Blizzard can't just change that logo either, as it's not only buried everywhere in the game but also used in countless places on the internet, not to mention merchandise, comics, official advertisements etc.