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Just checked, they claim to have sold 550,702 so far with 18 hours to go. That is a successful (and expensive) customer acquisition campaign.
by nc17 16y ago
Just checked, they claim to have sold 550,702 so far with 18 hours to go. That is a successful (and expensive) customer acquisition campaign.
- cd34 16y agoRemember that referring 3 of your friends, gets your card for free. 25% of those could be free, increasing the acquisition cost. Couple that with the recent $175m investment Amazon made, and yes, it is expensive. Is it a good investment? Bezos makes few mistakes.