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> session time increased 70 percent, and daily active users increased by 65 percent nearly overnight They never argue for why increase of session time is seein
by capableweb 7y ago
> session time increased 70 percent, and daily active users increased by 65 percent nearly overnight
They never argue for why increase of session time is seeing like something good. For the user, if they can do something quickly, they can spend less time with the software. The "65 percent increase in daily active users " something that happened as a effect to making the application more difficult to use.
"Increased usage" does not automatically mean the thing you are building is actually useful. A really good tool does it job and then gets out of your way.
Also, looking at the "Polar app" screenshot, not only has the top part of the application changed, but the lower menu is completely gone? Seems like a bigger change than the one on the top.
At this point, I think the UX of the application is way more important and worth doing user testing with, seeing the nitty-gritty of what's happening with the user and the application. Maybe Google did this, but judging by their UX in their products, they are all about those metrics instead.
- indymike 7y agoIf you read the article the increase in use is due to the increase in use of features that were formerly hidden.
- capableweb 7y agoThe only example of actual increase of use in a particular feature is this one: https://miro.medium.com/max/2400/0*24guSnnmXQu2zi3n https://miro.medium.com/max/2400/0*24guSnnmXQu2zi3n (the Google Translate example) And in that it's not even just about icon vs icon + text, but two very different kind of icons... One is a snake (?) and the other one a pen. Edit: Also, want to answer directly to "the increase in use of features ": that also doesn't necessary means it's good for the user. Maybe they don't actually have any use of it, and what they could see before on the main page, they now try to find. Point being, designing UX after metrics is a bit pointless, as it doesn't show anything that you should really care about when solving someones problem.