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Websites will a/b test different headlines to drive visitors to the articles and revise them during the course of the day to play off subsequent developments.
by wavefunction 7y ago
Websites will a/b test different headlines to drive visitors to the articles and revise them during the course of the day to play off subsequent developments.
The reason they inject emotion into the headlines is because that's what people want.
- La1n 7y agoOh I fully agree and I think that's terrible. It's awful in my opinion that a news organisation cares more about their income and what people want to hear, than what is objective news.