The physical services provided by these startups are fronts for erecting a mass surveillance infrastructure that collects user data. When you reach a certain po

The physical services provided by these startups are fronts for erecting a mass surveillance infrastructure that collects user data. When you reach a certain point, you become a data company regardless of what particular service you started out providing. Amazon sold books. They collected enough personal data and built out their infrastructure enough that it allowed them to branch out into...everything. Facebook was a glorified online forum. Now they are minting a new currency and working on the frontier of VR. Uber was a taxi company. Now they are into computer vision, AI, robots, mapping, etcetera. That's the model that these companies are trying to follow.