> Not naughty, stupid. Why didn't they just make 1 table with 1 column and put a JSON object in it with all customer data? This would fit their design objectiv

> Not naughty, stupid. Why didn't they just make 1 table with 1 column and put a JSON object in it with all customer data? This would fit their design objective "Avoid the need for joins as much as possible"! It's brilliant! We'll call it: noSQL, because we don't even have to write that pesky SQL! Can't wait for the next blog post where they discover another naughty trick called primary keys to increase their NoSQL performance even more!