> retail investors I don't think the target is retail investors, at least not directly. This is an unprecedented time when it comes to two things: * The amou

> retail investors I don't think the target is retail investors, at least not directly. This is an unprecedented time when it comes to two things: * The amount of money flowing into index ETFs that don't really discriminate what they buy * The globally low interest rates leaving huge funds seeking returns anywhere they can find them All they need to do to get a ton of interest is fit the criteria of some of the broad index ETFs (e.g. be listed within the S&P 500) or be more attractive than the competition. I also don't think it's the assets/companies that are worth as much, but rather that currency has lost a ton of value - exponentially more than any of the reported inflation measures.