No, I'm suggesting that they make it slightly more difficult to create ads on FB. Why do we see much less fake ads on conventional media? Because it's difficult

No, I'm suggesting that they make it slightly more difficult to create ads on FB. Why do we see much less fake ads on conventional media? Because it's difficult to be anonymous, the process is a lot slower and the publishing medium (newspaper, TV, billboard) will have some sort of vetting in place. Maybe FB could do that and give us access to who's paying for the ad so that they can TRY to make it harder for fake ads to exist and we (as users) have more information on who is trying to influence us.