> ad should be on-topic to the specific web page, not specific to the reader Amen. I find myself returning to something I said 4 years ago about the limit of a

> ad should be on-topic to the specific web page, not specific to the reader Amen. I find myself returning to something I said 4 years ago about the limit of acceptable ads: https://news.ycombinator.com/item?id=10521930 https://news.ycombinator.com/item?id=10521930 Target the intent or interest, not the user.